The Brief

Luv4Fitness is a group of personal fitness trainers in the London area who specialise in creating a warm and comfortable workout environment for vulnerable women to help empower their lives.

Their founder, Denise Cooke was looking for a new brand identity to help improve their image and appeal to more of the businesses target market.

The Process

The chosen logo uses a font that shows comfort and safety but also has an icon of a healthy and active female figure bursting forward.

For Luv4Fitness to advertise their new business, a flyer campaign was used to increase brand awareness of their latest group session. The same branding and colour scheme was used to show new potential clients what services are on offer.


Logo Design

Print Design

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